As publicists, we've been paying very close attention to the change the media world is undergoing. Personally speaking, I can't tell you how many Autoreplies I've received from my regular contacts informing me that they are no longer with the publication, and I'm still grieving the loss of Gourmet & Domino. It seems that with every coming week, more and more of our favorite magazines are going under. That being said, it should come as no suprise that Oprah recently announced she'll be ending her show in 2011. Her announcement however, sent shockwaves through her peers and fans alike. From broadcasts to blogs, talk shows to Twitter, everyone was abuzz with the news that the Talk Show Queen will soon be stepping down after an impressive 25 year reign. As with many firms, securing coverage for a client within the Oprah empire is considered the holy grail, so the announcement hits especially close to home for us here at 5s. We can't help but wonder the fate of O Magazine, not to mention what's to come of her Book Club? What's important though is to keep things in perspective... as this change has introduced us to a new generation of talent making their voices heard. We've been fortunate enough to establish relationships with a new crop of editors and bloggers, and it's exciting to witness them cultivate their own following. Who knows...maybe the next "Oprah" is quietly making her mark?
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