Wednesday, November 25, 2009

Picture Perfect


Now that the holidays are in full-swing, our calendars have become jam packed with cocktail parties, events and family gatherings. With these festivites though comes more makeup, less sleep and extra stress on your skin, so now is the time to resort to your arsenal of secret beauty weapons. Our latest must-have tool for perfect holiday primping: DiorSkin's Airflash- A spray foundation that gives a flawless finish instantly. Get ready for your close-up!

Monday, November 23, 2009

The End of an Era


As publicists, we've been paying very close attention to the change the media world is undergoing. Personally speaking, I can't tell you how many Autoreplies I've received from my regular contacts informing me that they are no longer with the publication, and I'm still grieving the loss of Gourmet & Domino. It seems that with every coming week, more and more of our favorite magazines are going under. That being said, it should come as no suprise that Oprah recently announced she'll be ending her show in 2011. Her announcement however, sent shockwaves through her peers and fans alike. From broadcasts to blogs, talk shows to Twitter, everyone was abuzz with the news that the Talk Show Queen will soon be stepping down after an impressive 25 year reign. As with many firms, securing coverage for a client within the Oprah empire is considered the holy grail, so the announcement hits especially close to home for us here at 5s. We can't help but wonder the fate of O Magazine, not to mention what's to come of her Book Club? What's important though is to keep things in perspective... as this change has introduced us to a new generation of talent making their voices heard. We've been fortunate enough to establish relationships with a new crop of editors and bloggers, and it's exciting to witness them cultivate their own following. Who knows...maybe the next "Oprah" is quietly making her mark?

Friday, November 20, 2009

Recipe Rehab


In a few days, I'll be closing the offices for the upcoming holiday. It just so happens that the entire team here at 5s are Boston-transplants, so we'll all be flying to our hometowns to spend some QT with our families. This year, the Thanksgiving dinner duties have been bestowed on yours truly, so I'll be finalizing my menu over the weekend. I'm sure I'm not alone in the belief that the "sides" are the absolute best part of Thanksgiving, so I've created an impressive lineup thus far: Scallopped Potatoes, Pearl Onions in a Balsamic Glaze and my famous Chipotle Mac & Cheese with Smoked Cheddar and Panko. So...when researching recipes for ways to jazz up an otherwise pretty basic turkey, you can imagine my delight when I came across this recipe courtesy of Bon Appetit: Salted Roast Turkey with Chipotle Glaze & Carmelized Onion Gravy- yum! Finally....a bird that can live up to my sides :) Enjoy!

Thursday, November 19, 2009

The Art of Spending Wisely


An article in today’s Boston Globe discussing the pathetic state of the economy got us thinking: With our finances in the dump…is it really better to save or spend for overall moral? Globe Lifestyle editor Chris Muther discussed two schools of thought from opposing sides of the spectrum. The first was a group of people suffering from “Frugal Fatigue”- a fictional condition affecting those who...up until this point have spent wisely, only to become so sick of living on a shoe-string budget that they’ve essentially said f#@k it to financial responsibility and treated themselves with a frivolous luxury. The opposition being the ever-popular “Recessionistas” - those who relish the thought of scoring a deal or saving a buck without sacrificing their quality of life. Which side to choose?? Our humble opinion is why choose when you can be both!

Take your home for example. We’re all familiar with the phrase “Your Home is Your Sanctuary”…but creating that sanctuary can be pricey, so when every dollar counts…SPEND WISELY. The trick is to spend on pieces that you’ll always need, like a durable couch and save on stylish accessories that can always be updated with every increasing paycheck. A perfect example is the living room pictured above featured on ElleDecor.com. Although to-die-for, it without doubt cost a pretty penny, but if the bohemian vibe does it for you (as much as it did for us!) there’s no reason it can’t be recreated according to your budget. Save for a few months if that's what it takes and get the necessities: a couch, coffee table and rug. Once the basics are in place, you can start accessorizing…just be patient and research, research, research! It’s unbelievable what amazing products you can find with a little online scouring. No need to fret that you’ve blown your whole budget on the big stuff and can’t afford those fabulous Madeline Weinreib pillows, because now that you're armed with your new knowledge, you'd know that online organic retailer Fabricadbra (pictured below) offers a huge variety of pillows that will give you nearly the exact same look for literally a fraction of the price! The bonus: They’re affordable enough that you can buy a few and switch them out as your taste changes. Take a look for yourself!

Wednesday, November 18, 2009

The Gift That Keeps On Giving





The weeks between November 26th and December 25th are simply the most magical of the year in my opinion. Nightfall begins earlier (we happen to be fans of the end of Daylight Savings Time here at 5s), holiday lights begin to pop up around the city and even the poker-faced residents of Boston seem to have an extra spring in their step. Everyone, it seems, gets their much-needed emotional booster shot during this time of year. Along with the festivities of Thanksgiving and Christmas to look forward to, my mother, sister and I share birthdays that fall within days of each other beginning on November 24th, so I’ve been thinking about what gifts to give (and receive!) lately. The latest item on my list: Coffee Table Books. Affordable, entertaining and mini-works of art, they can be displayed for years to come on obvious placements like the coffee table, or my personal favorite, grouped together and stacked high on the ground. I’m proud to say I’ve acquired quite a collection! Here are a few on my wish list this year: (hint hint)





Tuesday, November 17, 2009

Real Closets of New York


For all you Bravo fans out there...you'll be pleased to know that Jill Zarin, of RHofNY fame has recently become Closet Fetish's newest domestic diva. The ginger-haired celeb's closet will soon be adorned with the Beige couture shoe boxes, courtesy of our client Closet Fetish. Rather than shoes though, she'll be using the boxes to safeguard her clutch collection- genius! Pics of her closet to come!

New 5s Mascot

 



We are so pleased to welcome the newest addition to the 5s team, "Doyle", an eight week-old Cockapoo who sports a coat in our favorite colors: chocolate brown and white! You can find him underneath one of our desks Monday-Friday lounging on his bed of choice...an ABC Carpet & Home throw he's quickly made his own. If only we had such great taste at such a young age!
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